In ancient times, knitting was men's work that considered masculine and crafty. Unfortunately, nowadays knitting and crocheting are mostly associated with (elder) women.
VIK is a yarn brand, that was created to include men into knitting culture.
Brand mission is to break the prejudice that knitting is a women's job and hobby. Product is also aimed to destroy gender stereotypes about masculinity: colorful and playful characters provoke us to think about men who can be bright, fragile, tender and flexible.
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If you want me to create something for your product,
contact me via lys.bergen.dsgn@gmail.com or Telegram @kaldtlys
